Geoff Max (GMX) was born in Bandung at the end of 2012 not from privilege, connections, or large capital. Just two young individuals with the spirit to challenge their circumstances and the desire to create a path for those who dare to fight back.

Over time, GMX became a stop for those often overlooked people with no clear path but the courage to keep moving, who fall often but always choose to rise, who face limitations yet hold big dreams. GMX grows with them, and GMX grows for them.

As GMX grows, so does its responsibility. A bigger role means higher standards  not just to exist as an alternative, but to stay consistent, relevant, and true to its integrity. From this awareness, GMX’s purpose is clear: not only to sell products, but to leave a meaningful mark on those who wear them.